TAG HEUER
THE CRYSTALS
Las Vegas, Nevada
1147 sq. ft.
March 16 – March 25 | 2022
As-Built Plans
Project Overview
Located within The Shops at Crystals, Las Vegas' premier luxury retail destination just steps from the Strip, this boutique spans approximately 1,147 sq. ft. on a single level and serves as TAG Heuer’s exclusive storefront in the city. The sleek, high-end interior had just been completed when DCMS was brought in to perform a full 3D scan, aiming to document the space with precision and create detailed as-built records for future design or reference needs.
Deliverables
High-Resolution LiDAR Point Cloud: Accurate spatial data for as-built documentation
360° Digital Twin: Remote visualization tool for project stakeholders and designers
2D CAD Drawings: Floor Plans, Reflected Ceiling Plans, Cross-sections, Exterior Elevations.
LOD 300 Revit Model Full 3D visualization with views for design reference
Our Role & Technology
DCMS captured the boutique's high-end finishes with Matterport Pro3 LiDAR scans, creating a detailed as-built model that accurately represents all architectural and interior elements.
Performed complete 3D LiDAR scan after construction to ensure accurate as-built data
Delivered detailed CAD files to support future branding updates and design work
Generated precise LOD 300 Revit model for accurate documentation and reference
Key Challenges & Solutions
Glass and Glossy Finishes: Scanner exposure calibrated to reduce reflections from luxury displays
Limited On-Site Time: All data captured swiftly in a single visit during store hours
High Design Fidelity: Modeled all millwork and fixtures with a focus on brand-specific proportions
OUR WORKFLOW:Scan, Process,
3D Modeling and Deliver
Victor Zamparelli
President- Owner at Zamparelli Architectural Group (ZAG)
“Precise, professional, and attuned to luxury brand standards.”
“Working with DCMS has been a great experience. We’ve collaborated on high-end retail projects like Fendi, TAG Heuer, and Rimowa across iconic locations like Bal Harbour Shops, Miami Design District, Brickell City Centre, Aventura Mall, and Lincoln Road. Their team is precise, professional, and understands the needs of architects and luxury brands.”
